Charismatic leadership is a universal notion defining relation based on a kind of charming of the subordinate society through dominating subject. Equally eagerly this concept is applied in political actions (Guilliani), organization psychology (Boyatzis), history of nations (Bullock), or business reality (Collins). John Paul II, Alexander the Great, Hitler, Gandhi, Julius Cesar. Vision of an admired leader, passion for actions and people charmed by it. A lot of people. A few too many charmed.