Branding
Description of the faculty
The lessons are based on an original concept λ (Lambda) created by Executive. The model describes vital yet “unspoken function” of expert and managerial personnel.
The Lambda concept is based on integrated management of:
- Image and company’s market communication (company’s brand for clients/consumers)
- Image and employer communication (brand of employer for employees/ labour market)
More and more often managers are responsible for:
- Building of company’s market brand, sales, product management, market communication
- As well as working groups’ management, representing employers’ interest, internal communication and taking care of relations with the employees.
Lectures/Seminars
Rich offer of lectures and seminars reflects each of λ model (Lambda) components:
- Vision, culture and business values
- Creation of strategic sign and symbol
- Integration of the company’s and employers’ brand
- Building a brand in a market environment
- Communication of the employer’s image
- Corporate and social responsibility
Workshops
We would also like to invite you to participate in practical workshops – deepening the knowledge and training in area of techniques of creating and managing the brand (internal and external)
- Big brands – case studies
- Innovation in creating and developing a brand
- Estetics and design
- Reputation in the crisis situations
- Brand as a financial value added